rationale

Rationale

After our initial research we decided to each come up with 4 concepts each. We then developed two of our concepts. After some discussion we decided to combine our favorite ideas together because we felt that the different aspects that we liked about each idea works well together. So after we had our concept which was to have a girl and two teddy bears walking through a forest with hanging doors, we decided to do some concept design. From listening to the song we got the impression that the general mood of the concept should be like an adventure time type mood. We wanted to create a childish feeling as our targeted audience is children and young teenagers. Because of this, we have tried to keep our characters simple and clean with block colours. We decided to take literal interpretation from the song and created our main character out of that. There was a line within the song that stated “who came knocking on the door, a little girl with a long white gown” so our main character is a little girl with a white gown. We also thought that she could be accommodated by two sidekick type characters. We decided to have them as teddy bears because we felt that they would appeal to the children and they could be turned into merchandise that could be used to further promote the song. We have created the animation as a type of advert that lead to the website. This is because we thought that it could be used as a starting point to get people interested in our song. We wanted to keep a certain aesthetic through the entire project. Our aesthetic is a 2D animated character with the same type of background contrasted by a photo realistic door to create a jarring effect.