rationale

Rationale

After our initial research we decided to each come up with 4 concepts each. We then developed two of our concepts. After some discussion we decided to combine our favorite ideas together because we felt that the different aspects that we liked about each idea works well together. So after we had our concept which was to have a girl and two teddy bears walking through a forest with hanging doors, we decided to do some concept design. From listening to the song we got the impression that the general mood of the concept should be like an adventure time type mood. We wanted to create a childish feeling as our targeted audience is children and young teenagers. Because of this, we have tried to keep our characters simple and clean with block colours. We decided to take literal interpretation from the song and created our main character out of that. There was a line within the song that stated “who came knocking on the door, a little girl with a long white gown” so our main character is a little girl with a white gown. We also thought that she could be accommodated by two sidekick type characters. We decided to have them as teddy bears because we felt that they would appeal to the children and they could be turned into merchandise that could be used to further promote the song. We have created the animation as a type of advert that lead to the website. This is because we thought that it could be used as a starting point to get people interested in our song. We wanted to keep a certain aesthetic through the entire project. Our aesthetic is a 2D animated character with the same type of background contrasted by a photo realistic door to create a jarring effect.   

Early website Planning

 

*ended up changing our font to copperplate as it fit our aesthetic better. 

Background sketches

Early Character sketches

Website Mock-Ups

Click through design. To get to other options for intimation click on the arrow on the left. The arrow will bring you to more option e.g. Video, Merchandise, buy the song, etc.
Click on each dor to access information (door will move to the side and information will pop out of the door, in a similar fashion as programs pop out of the dock on a Mac).
In the top left corner under the bear there is a arrow for the drop down menu for social network links.

Game Mock-up

Simple run jump collect game type, similar to original super Mario games.

Final Mock-Ups

REVISED Story Board

Story Board

Website Planning

Further developments on concepts

After the 8 initial concepts we then each took 2 of our ideas and developed it a bit more and tried to change aspects of it to see how it would work.

Anna's idea 2  " child walking around the castle, opening doors"

Anna's idea 3-" goddess and spirits dancing in the sky" 

Enviroment Mock-Ups

 Game View

 Over the shoulder view

Overhead Shot

Further background moodboards

• Illustrated Backgrounds
• Realistic Doors
• Eerie Feel
• Dull colors
• Similar type of forest is seen in the original music video.
  
  

Background Mockups

Character Mood Boards

In the end we decided to go against the idea of having the old man in the animation and instead opted for just an outline. The reason for this is that we wanted to have a mystery factor in the animation so that the audience will have more reason to go onto the website and to investigate about the project
 

Come Dance Around the World Music Video Concepts

Esther and I decided that we would each come up with 4 initial concepts from listening to the songs 

Initial Brainstorm and Visual Ideas

Info on Blerta's Come Dance Aroud the World

Blerta "Bruno Lawrence's Electric Revelation and Travelling Apparition" was a 70's (71-75) traveling musical and theatrical group. The group traveled around in a red grafitied bus.  Bruno Lawrence's arranged the group of musician's, actors and friends to get away from modern performing life. Most of the group lived together on a commune. The group were labeled as hippies and looked down upon for this by others in the music industry.

The red graffitied bus is a motive the group have used in album art and the Come Dance Around the World Music Video.

Blerta wrote the children's song to combat the fact that they were viewed in a negative way when rolling into towns in a red graffitied bus. The song was written for public relation shows called The Blerta Kids' Show which was a free show they put on in every town they visited.

 "The theory was that it is difficult for anyone to maintain hostility towards people who are good to their kids and prepared to entertain them for nothing. This proved to be the case and we persisted with these popular free shows for some years."

http://www.nzonscreen.com/title/dance-all-around-the-world

The idea for the song came from the children's author Margret Mayhe's book of the same name.

A music video features children running/waling around in various forms of dress up  and a 70's animation of the red bus driving along the a road with wide open scenery was published later for the song. It featured footage from the Blerta documentary.

 Chorus Lyrics:

Dance all around the world 

(dance all around the wold with me)

Dance with the birds and the music

We want you to see the world

(I want you to see the world with me)

See all the beauty that surrounds you

 (Monologue)

And so they danced until they came to a castle on a lonely hill

Song fits into Rock genre. Slow tempo. Instruments used: drum's, keyboard, guitar.
Drums used when entering chorus part of the song.